Pull up on the knot of the bow and reveal a pack of sugar-free gum. Moms: this is a great way to keep your gum safe from prying eyes. Kids think it's a present for someone else! (I know, I have done it!!) But, in all seriousness, it makes a great gift for co-workers, employees, and children! The gum wrapper is embossed with the sentiment "Shine" and the bell is also embossed.